The world of search engine optimization (and digital marketing in general) is littered with myth and misconception, so it’s no wonder why so many small business owners feel reluctant to give it a try. However, you don’t need to be an expert in SEO to succeed.you just need to make sure you triple check everything you read before accepting it as fact.
In this article, we’re going to share 5 SEO myths about Google rankings that you really need to unlearn!
1. #1 in a Google SERP is the only profitable position
Yes, the ideal situation with SEO is to reach #1 for all of your focus keywords, attract oodles of traffic and dominate the competition. But don’t fall prey to the dangerous assumption that #1 is the only profitable position in a Google SERP (search engine results page).
It is not.
In fact, even if you sit at the very bottom of the first page, you’ll still get a little bit of traffic. Sure, you won’t set the world on fire, but assuming your keyword research was on point and your website has been optimized accordingly, the little traffic you do receive can very well convert into business.
Don’t be disheartened if you struggle to hit #1. It takes time. Just keep going!
2. Only big companies can have a chance at ranking well in Google
Another terrible misconception is that only big companies can dominate the rankings.
Not so. In fact, small businesses can experience great success in Google with the right approach.
You don’t have to go after the highly competitive short-tail keywords. Sure, there’s more value in them, but trying to compete with the more established companies with bigger budgets to play with will be difficult. However, targeting less competitive long-tail keywords can give you a chance to compete.
Furthermore, local SEO is an absolute godsend for small businesses and well worth exploring. For example, if you are a Texas based business and you want to get more custom from your community, an SEO expert in Texas can help you perfect your GMB profile, put you on the map, and start cleaning up amongst your competitors.
You don’t have to be a titan of industry to compete. Slow and steady wins the race!
3. Once you’ve reached a good spot in Google you can stop investing in SEO
SEO is a marathon, not a sprint. The moment you stop investing in your SEO you start losing your position. The fact is, your competitors will be continuing with their SEO and even if you have a good head start on them, if you pack it in entirely, they will overtake you.
Make no mistake: SEO is for LIFE! As long as you are in business and have a website to promote, you should be investing in your SEO.
4. Having a high keyword density is essential to rank well
Keyword stuffing is a common and yet utterly ridiculous practice in SEO. It was built on the idea that keyword density is a very important ranking factor.
Yes, Google needs you to include your focus keywords in your headers and content so that they can identify who you are and what you do. However, what they are more interested in is the natural placement of your keywords, coupled with quality content and a seamless user experience (among many other things).
If you stuff your keywords in to the point where your content reads unnaturally, you will not be rewarded for it with more exposure. Quite the opposite in fact.
5. Meta descriptions are not important
When you type a search phrase into Google and you are presented with a list of links on a SERP, the brief description under each website link is called the Meta Description.
Some marketers argue that the meta description is not an important feature.
The meta description is not only a great opportunity to include your keyword, but it also gives you the chance to outperform the other listings (whether above or below you) by writing a short, snappy, clear and concise description of what can be found within.
If you understand the user intent behind your focus keywords and master the art of writing meta descriptions, you’ll notice a spike in your CTR (click-through rates).
Conclusion: The landscape is forever changing
What is true about SEO today might not be true tomorrow. The landscape is forever changing and if you wish to remain competitive, it’s important that you are able to adapt.
Keep an open mind by all means, but question everything.
And of course, you don’t have to try and survive the digital world alone. There are countless reputable and well-established digital marketing agencies out there who are up-to-date with all of the best practices and can ensure that your online presence is optimal.
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